MEET THE FOUNDER - Jenise Davis (@xoxojenise)

BUILT FROM A LOVE FOR REALLY GOOD HAIR.

Twelve22 was born from something simple: my love for really good hair. The kind that looks beautiful when you first install it, but more importantly, still looks beautiful many installs later. The kind that has everybody asking, "Where'd you get your hair from!?"

MY STORY.

A HIGHER STANDARD.

I know how frustrating it is to spend money on extensions that don’t live up to what was promised. I wanted Twelve22 to be different. I wanted to offer the kind of quality I would genuinely want to wear myself.

Growing up in a salon with a hairstylist as a Mom, trust me, I know good hair.

I’m also a Capricorn through and through. A perfectionist, serious about my business, and someone who loves the best of the best. So naturally, I wanted the hair behind the brand to live up to those same standards.

Fun fact: Twelve22 is actually my birthday, December 22 ✨

WHY TWELVE22?

QUALITY. LONGEVITY. VERSATILITY.

We make finding beautiful, dependable extensions easier.

Every collection is intentionally selected with quality, longevity and versatility in mind — from our premium Raw hair to our everyday Virgin textures.

That standard has always been at the heart of Twelve22.

MORE THAN EXTENSIONS.

IT’S A FEELING.

To me, hair has always been about more than hair. It can make you feel polished. Feminine. Put together. Like yourself again.

That feeling is what I want every woman who shops Twelve22 to experience.

Damn good hair that makes you feel like you.